Want to improve your web page positioning? Then you need to know what SEO tags are and all the tips to use them successfully.
Meta tags are key to optimizing your webpage. These parameters are used to discover your page and send information to search engines about that page, with the function of sorting and presenting the results.
Hence the reason why they are so important. If your site’s meta tags are well optimized, you’ll rank your web page among the top results on Google, Bing, or any other search engine. It is a basic gear for SEO tools to work properly.
What are the tags we need to optimize to boost SEO on a web page?
While not visible right on the page, there are two main tags, are key to a correct positioning on Google: the title tag and the description.
The title is the most important SEO tag to consider to optimize SEO On Page. It’s one of the most important factors that Google considers when it comes to understanding the subject of the sites, which is why it is crucial in positioning. The title appears in the sale or in the computer windows and the search results.
Tips for optimizing titles:
- Each title must be different on each page of your website.
- It must include the keyword for which we optimize the page and which we determined when performing keyword research. Positioning work will be done with that keyword. As with title, you need to keep in mind that it must be a different keyword for each page that makes up the website.
- It should not exceed 70 characters, because if it is longer, it will appear cut.
- It must be natural and descriptive with reference to the content of the page. It does not have to be distorted to enter the keyword “by force”.
- You must not abuse keywords. This can result in penalties from Google as well as loss of user trust.
- It is recommended that, if the brand or name of the web page is included, it should end separately from the keyword with a hyphen or a vertical line. For example, a title might be: “Old and used books. Best prices Cervantes Bookstore”.
Users see this SEO tag as the summary of the page, so it must be written in such a way as to be attractive and invite them to visit it, for example, with a “Call to Action” or call to action. This description can therefore be decisive in the Click-Through-Rate. Although it is not a critical factor in positioning a web page, the fact that it has a direct effect on the click-through rate has a great influence on positioning.
This SEO tag generates some controversy. The reason is that sometimes Google ignores the meta description and displays in the results part of the text that is on your page if it deems it more appropriate for the visitor.
Tips for optimizing your Meta description:
- It should be realistic descriptions that show what the visiting person will really find on the page. Failure to do so would adversely affect rate of failure.
- We’ll need to create a striking description to get clicked before other better positioned results. A call to action can be included to stimulate users. This will improve your CTR.
- The keyword or keywords for which we optimize the page must be included, but always in a natural way.
- It is recommended to contain between 150 and 155 characters. Never over 160, because Google will cut the description.
- It is important not to duplicate meta descriptions (as with title). You must use a different one for each of the pages that make up the website.
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Another type of SEO tags
In addition to the title and description, we must also take into account the headers (which we generally call “headings”). These are a way to send information to Google and to those who visit your website about the content and theme of the pages that are part of it. In addition, they are very important to have a good information structure.
If you are not very clear about what we mean by headers, you have them at hand in any text editing program. When you prepare your web page and enter the title of a section or a paragraph of a blog post, you will be able to indicate whether it is a Heading 1, Heading 2, and Heading 3. Depending on the specified heading, it will generally be change the text format (Heading 1 will be larger than the others).
Main header (H1)
Heading H1 is the most important for Google and must be unique for each page. Not to be confused with the title. As mentioned, the title is the summary of the page where what prevails is search engine optimization. As for H1, it is the first thing a visitor sees when accessing a page. It also needs to be optimized by keywords but may be longer than the title. It is not recommended to be identical to the title.
Tips for optimizing H1:
- It should be located as high as possible on the page
- Only one H1 header per page should be used
- The keywords or keyword should be included in a natural, easy-to-read way for the visitor.
Secondary headers (H2-H6)
H2 to H6 are useful to help Google and other search engines understand the topic of the page. These headers also help to improve the reading experience, as they rank the content.
It is necessary to remember that keyword usage should not be forced unless it is acceptable to use them.
In addition to these SEO tags, we will also need to optimize page images. Google analyzes all images that appear on your webpage, so we need to consider them as well.
Before uploading an image, we need to change its title to link to the page where we will insert it. For example, if you upload an image to a category on your webpage that shows necklace sales, the image’s title could be “long-silver-necklace.” You should never upload images with the default title, for example, “DC0089”, because it does not contribute anything and does not take into account SEO.
You should always include keywords that work on the page in the title of the images. You should also separate each word with hyphens.
The ALTernative text
SEO tag “other” or alternative text in images is an important factor for on-site optimization. This is the text appearing on the website when the viewer cannot display the file. This tag must contain the keywords that define the content of the image to help position it.
In addition to these two parameters, the image’s weight and size must also be taken into account. The explanation for this is that it directly impacts the sites’ loading speed; a sluggish website has a detrimental impact on SEO and user experience.