SEO for Google results in the mobile phone version

Mobile SEO refers to optimizing websites for search engines combined with flawless visualization on mobile devices, such as smartphones and tablets. Unlike the desktop, mobile search engine optimization (SEO) is influenced by the user’s location, the size of their screen, the device’s operating system, etc.

Mobile SEO optimization ensures that mobile visitors have an optimized experience for their device and considers site design, structure, page speed, and ergonomics to ensure a quality user experience.

Over the past ten years, internet browsing habits have changed considerably to move towards mobile research.

Today, more than 60% of web requests are sent from a cell phone.

These new uses have encouraged Google and other search engines to modify their algorithms, significantly influencing SEO. At the same time, ASO (App Store Optimization) has developed on the mobile application marketplaces. Let’s take stock of these new specific natural referencing practices.

What is mobile SEO?

Mobile referencing brings together all the actions aimed at improving positioning :

  • A website optimized in the pages of search results on mobile or tablet;
  • An application in the market places on a tablet or smartphone.

So, you will understand, mobile referencing is a set of techniques that focus on two very different areas:

  • SEO or natural referencing applied to the mobile version or the responsive version of a website;
  • ASO or positioning of mobile applications on marketplaces such as the Apple App Store or the Google Play Store.

Mobile-first Index: what consequences for mobile referencing?

Before the Mobile-First Index’s arrival, there were two types of Index on Google: mobile and desktop. To adapt to new uses of the Internet, Google has decided to keep only one Index: mobile results. In other words, now you see the same results whether you search for a website from a computer or a smartphone.

But then what are the consequences of this change in terms of natural referencing? If your site is already responsive and its content is identical on desktop or mobile, its SEO will not be affected. Otherwise, you should remain vigilant and make some corrections: check the structured data, harmonize the mobile and desktop URLs, use the Google Search Console to validate your mobile site.

Finally, remember that it is still better to offer visitors a completely complete desktop version of your website rather than a sloppy mobile version that does not perform well.

5 tips for optimizing mobile SEO

To optimize the SEO of your website in Google’s mobile Index, several actions can be implemented to make your mobile site friendly:

  • Limit the use of pop-up window;
  • Optimize content by writing small paragraphs and using headings and subheadings;
  • Reduce the loading speed of web pages;
  • Use AMP (Accelerated Mobile Pages) technology;
  • Optimize meta tags for mobile;
  • Ban Flash and Java.

Voice search on Google: how to optimize your SEO?

With the development of voice search, Internet users’ queries evolve into complex interrogative forms that may include geolocation. For example: “Where can I find a web agency in Paris?”

To answer these requests, Google’s AI uses text on a web page. Thus, the use of so-called conversational language can optimize your content in the form of question/answer.

How to use OK Google, Siri, or Alexa in voice command?

Whether on a smartphone or a connected speaker, voice assistants are now part of many people’s daily lives. Hence the interest in understanding how they work to integrate them into your SEO strategy.

Siri has been around for almost ten years now, a pioneer of the genre, since OK Google and Alexa have appeared on smartphones, tablets, or connected speakers. From simple voice control, we are now moving to a real voice assistant that allows you to search the web, send an SMS, manage a playlist or launch an application.

Five tips for adapting SEO and voice search

If you ask a voice assistant a question and only one of the answers appears in the search results, it is because the voice assistant used a “biased” algorithm. But then how to be part of these famous answers? Here are five ways to optimize your content for voice search :

  • Create pages in the form of an FAQ by refocusing requests on the long conversational tail, for example: “what is the best web agency in Paris?”. It is important to think about the question, but also to write a relevant and concise answer.
  • Optimize the loading time of your web pages. According to a study by Backlinko, the responses selected by voice assistants come from a page on average 52% faster than average.
  • Use Google My Business to improve your local SEO and be part of the voice and localized search results.
  • Aim for Google’s 0 positions by writing concise and clear answers that correspond to common Internet users’ requests.

ASO and mobile application referencing on stores

For App Store Optimization, optimizing the app for use on the app store is the equivalent of SEO. The ASO brings together a set of levers and techniques to allow an application to position itself at the top of the ranking in a store such as Google Play or the App Store.

ASO works on the same principle as SEO since it uses some of the criteria of natural referencing. Thus, marketplace search engines will consider the keywords, the description of the app, the freshness of the information, or the publisher’s popularity.

Then, interactions with users will have a very important influence on the referencing of a mobile application. Search engines will take into account the app’s overall rating, the volume of reviews, the number of downloads, the ratio between installations and uninstalls, or the number of active users.

Local SEO, increased mobile searches, and the importance of thinking about mobile SEO and ASO applications. Internet use is likely to shift over time; you need to start rethinking your pages and web applications’ wireframes, color schemes, and templates to modify. Do not hesitate to contact our teams to get the best SEO Services in Pakistan.


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