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Is SEO more important in the homepage?

The home page, also called the homepage, is the most crucial page of your site. It is usually the most frequented one, and it allows the user to make a first impression on your services or products. 

This page is significant for the strategies net linking, for it is she who will receive the majority of links because when we speak of a site and that the mention, usually generating a link to its home page. It is, therefore, very significant to optimize it to improve the performance of your link campaigns, especially at the semantics level.

Add text to its home page to make robots better understood

The robots of Google and other search engines are mighty, it is a fact. However, they are nonetheless simple machines, which do not think like humans. They are not (yet) able to analyze an image to understand its content and cannot use deductive reasoning to determine the theme of your industry. 

You specialize in selling shoes online. Your home page only contains photos of shoes, a menu, pictograms, navigation elements, a footer with your information, and a banner dedicated to customer service.  

If, like many sites, you don’t use an alt attribute on your images, what is left for Google to figure out that you are selling shoes? Your menu. Unfortunately, today’s mega-menus are far from SEO friendly, because they dilute the juice of the pages if they are not well optimized (which is often the case). MavenUp Creatives provides special SEO Services in Lahore and helps businesses outrank their competitors in no time.

Also, your menu only includes anchors of the “sneakers” and “pumps” type, which are not enough to exploit the entire semantic field of the sale of shoes. Google may then vaguely understand that you are talking about shoes, but how could it differentiate from a shoe blog if you don’t make it clear to them on the most crucial page of your site that you are selling shoes?

The home page should be used to “feed” the robots that come to visit you. You need to shower them with information about your business so that they immediately know what you are offering. A text of 300 to 500 words at least is essential to hope to rank on the first page of Google. You will be able to host your site on top requests and lead to other middle and long-tail applications.  

How to integrate an optimized text on the home page?

First of all, before you think about integration, you have to think about semantics. Take the time to write your text with a semantic writing aid like YourTextGuru or SeoQuantum. Even if it takings you for 2 or 3 hours, it is not a wasted investment. Of course, your text should be optimized with Hn tags, and it can even contain strong terms.     

The integration of such a text pad often raises many questions regarding the ergonomics and design of the page. Of course, the idea is not to insert a large block right in the middle, without shaping. Several solutions are possible:

Accordion text

 The accordion text allows you to “truncate” or slightly fold up a book that is too long. Usually, a small arrow indicating “See more” is added to prompt the reader to expand the text. This technique has long been used to optimize SEO without impacting UX.

Then it was shunned when Google announced that “hidden” texts were no longer taken into account by its algorithms. Today, this is no longer the case, and we owe it indirectly to the arrival of the Mobile-First Index. Indeed, a large block of text would not be ergonomic on mobile. The accordion has therefore regained all its legitimacy and can be used on the home page. However, be sure to put the most relevant information and keywords at the beginning of your content.  

The text split into several parts

When we recommend integrating a text of 300 to 500 words, we are not necessarily referring to a single block. The effectiveness of your book will not be impacted if you decide to dispatcher it throughout the home page. This can also be justified if your home page addresses several themes (one part on your products, another on your delivery service, etc.)

Use testimonials and customer reviews

We tend to forget it, but customer reviews (and testimonials) are one of the primary sources of content for your homepage. You can ultimately choose your opinions, to semantically enrich your page without falling into the big block of text. 

Semantically enrich your page to make your backlinks more effective

Netlinking is one of the three pillars of natural referencing. It involves sending SEO juice (popularity) to a site through links. To be effective, these links must come from thematic and popular websites for Google.

If we take our example of a shoe site, quality links can, for example, come from the blog of a fashion addicted. But to give real value to these links, the landing page must also be themed. Otherwise, Google will not link the two pages. Linking two semantically close pages is therefore essential for a successful link strategy.

We send a vast majority of links to the home page because it is thanks to it that we manage to thematize a site. If you post links from an essential blog to your homepage, you must ensure that it is sufficiently rich in semantic text. Thus, Google will understand the reason for the link and give it full trust, which will make it more powerful.

Performance and accommodation

The home page is often the heaviest because it incorporates many visuals, which can be more or less well optimized, which will slow down the loading of the page.

Weights and queries executed

The weight of the page corresponds to everything it can contain: texts, CSS, HTML, scripts, images, fonts … It is recommended not to exceed a total weight of 2mb while limiting the number of queries executed when the page loads. These are often the images that weigh the most, so you have to control the weight of each of them.

Quality of accommodation

In addition to the weight of the images to monitor, it is essential to choose efficient and high-quality accommodation. This must be fast to improve content indexing: the quicker a site, the better it will position itself.

  • It is advisable to respect:
  • a server response time below 200ms
  • content display that starts in less than a second and ends in less than 4 seconds
  • It is also recommended to use cache systems to optimize loading time.
  • Here is the feedback from Fabrice Ducarme, founder of WP Serveur :

In conclusion

The semantic optimization of the home page is therefore essential, in particular for e-commerce, which tends to favor product pages. The homepage is no longer intended for users and should no longer be content to be “pretty.” It is the first opportunity for you to communicate with Google robots who are looking for quality information.

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