Web Development

How to create a successful website!

Creating a professional website: not that easy!

In this exceptional period, many companies impacted by COVID 19 will have to face a terrible ordeal: recovering financially from several weeks of confinement.

Close to the self-employed and small business owners, our web development company in Lahore has decided to share many professional tips and tricks for free. Find out how to create a professional website.

  • Understanding natural referencing
  • How to create an effective website
  • Tools to improve your web visibility

Like the many tips that we frequently deliver on LinkedIn and Facebook, this training is not meant to be solicitous but rather informative so that each of you can come out of this crisis with minimal damage.

The implementation of the different phases presented for creating a professional site may depend on the company’s size, the type of site, or the budget agreed and will be negotiated with your web agency.

Evolution of behavior

Over the years, and with technological developments, consumer behavior has changed. The enormous impact of containment during this coronavirus crisis is likely to strongly accentuate these changes. Not being present on the web risks being very detrimental to all types of businesses.

As a reminder :

  • 85% of consumers consult the internet before shopping online or offline
  • You will only have 4 seconds to convince the Internet user to stay on your site. It should therefore inspire confidence from the first second and be displayed correctly whatever the medium.
  • Internet users are in a hurry and spend only 2 to 3 minutes on a site. Ergonomics and good information highlighting will therefore be a crucial point
  • 50% of searches on Google are done on four words or more! The more pages and texts you have, the more keywords you will have. So don’t limit yourself to a few paragraphs.
  • Knowing that 80% of Internet users do not reach the 2nd page of Google results, it is a priority to improve the natural referencing of your site
  • 1/3 of clicks are made on the search results present on the first screen (except scroll). As we will explain in another slide, positioning is closely linked to web notoriety!
  • Please note, 75% of searches are done on mobile, and many sites are still incompatible with this media
  • Did you know that nearly 90% of Internet users who have found a business on mobile call or go to the store within 24 hours?
  • After some analyzes, it appears that most of the sites missing from the first results were not carried out by a professional or under automatic site creation solutions.
  • The weak links of all of these sites are the absence of optimized texts and incompatibility with mobile devices.

What is the distinction between a dynamic web and a static site?

There is no particular distinction other than the difference between how the site is developed or the technology used. Both have the same chance of ranking in the top results of Google.

The main difference is that a dynamic site makes it possible to generate as many pages as you want in near real-time via an administration tool, without any computer knowledge. A static site requires a good web development experience or a call on an external service provider for each modification.


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