Here are in a few words the five essential steps for a correctly analyzed, planned and executed SEO campaign.
Step 1: Where are you now?
The strength of SEO is that it is completely data driven. Almost anything can be translated into graphics and numbers. It is thus possible to know when we are successful, when we are not and why.
The first step in SEO optimization is therefore to examine your current position and analyze the strengths and weaknesses of your digital presence. This is what we call a web referencing audit, which allows you to define the actions to be taken as well as the priorities to be put in place for your SEO strategy.
Step 2: Who are you dealing with?
Knowing your competition is a very important component of your SEO. Understanding their strategy and positioning, checking their rankings, their website links, and their social media presence – all of these will help you give direction to your own strategy.
Is there no point in trying to compete with a company that has a very strong online presence? Probably, but a comprehensive analysis will allow you to know your key factors for success as a competitor and to establish a realistic campaign plan.
Step 3: What terms are used?
A keyword audit helps analyze the words and phrases used by audiences looking for businesses like yours. The most popular approach is to find the relevant keywords, their potential to generate traffic and the level of competition of each of them. A full semantic audit should not just take into account the words used but should help you understand how they are used.
Instead of looking for patterns, algorithms will be reprogrammed to extract results based on search meaning rather than words, providing more precise results.
This is why semantic SEO represents the present and the future of web marketing. This is no longer just a matter of classifying word classes, since all the following points must be taken into consideration:
- the context and meaning of the word,
- the feelings and opinions of users on the content,
- geolocation and language,
- the freshness of the content,
- the author’s credibility.
Step 4: What to optimize?
When you have a clearly idea of your competitors and customers, you can start working on realizing the optimization of your digital presence. A technical audit will highlight all the elements likely to be optimized:
- the site architecture and the browsing experience,
- accessibility of robots/obstacles to referencing,
- the relevance of the keywords used in the pages with regard to their content,
- URL structure,
- the state of the links,
- the existence of duplicate content or domains,
- the presence of keywords in the Meta, Title, Description, etc. tags,
- the presence of captions in images and Alt tags,
- the presence of texts with internal links,
- the use of Schema and Rich snippets,
Step 5: How to set things up?
Once the optimization of your digital channels is complete (on-page optimization), you still have to think about additional strategies that will strengthen your online presence and the visibility of your website (off-page optimization). A complete SEO campaign also involves: obtaining quality inbound links to your website or blogs, creating content that matches the needs and interests of your customers, and making it easy to access.
If you want to increase your traffic through SEO, You must contact with digital marketing company in Pakistan. It will provide you best quality SEO work.
If you stick to this outline of SEO strategy, you will rule out leads with no leads as well as irrelevant traffic and focus your efforts on actual potential customers.