You already know that, don’t you? Good content addressed to the right audience, can propel your business. To increase your audience, reach out to your target audience, and increase visits and sales, SEO is your best ally. Why? Because everyone today is looking for what they need on the internet. But how do you manage to create SEO friendly content and achieve Google’s top results? Follow the guide.
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1. SEO Is Not All About Keywords
It is a question here of making a brief clarification. Of course, the choice of your keywords will affect your performance. But SEO is a collection of factors. This is a virtuous circle of good practices that will first and foremost draw its source from the quality of your content and the recognition of readers. In short, you must, above all, produce quality content and provide value. Once only this base is laid, you can worry about the points mentioned later.
2. Stand Out With Original Content
It may sound easier said than done. And yet, the best way to become identifiable and to keep your readers on your site is to bring an original approach to your subject. What makes your content more worth reading than someone else’s? Its authenticity, of course. If you keep going over the same information as your competition, you won’t be able to stand out. How do you make a difference? Here are several methods that can be of assistance to you?
- Copywriting: this writing “technique” will allow you to use emotions to get your message across. In the end, we all love stories, and nothing beats a story told through the prism of identifiable feelings.
- The storytelling: a bit on the same basis, it helps to use an anecdote or a personal story to convey a message, share its approach, or its solution.
This will not only allow you to be remarkable and generate backlinks that will highlight the quality of your content but also to be favored by Google, which will appreciate the originality (unlike duplicate content). In turn, your bounce rate should also be better and thus increase your ranking.
3. Work On Your Titles And Subtitles
You must have had this experience yourself. When you search Google for details, you very quickly find yourself faced with a large number of results. And the first thing that allows you to sort it out… is the title of course.
To achieve this, you can think of several proposals in particular. The perfect combo of being halfway between SEO optimization (i.e., your keyword at the beginning of the title) and fluidity. Your claim must be evocative and make you want to click. Then again, copywriting can be of great help.
4. Simplify The Reading Of Your Content
Ease of reading is not always easy to estimate. And it is not, strictly speaking, one of the factors influencing SEO. However, it has a real impact. But what do we mean by readability?
- Simple vocabulary: unless you are writing for a particular and specialized audience, try to keep it simple. The more transparent and more accessible you are, the easier it will be to read.
- Short sentences: It is often estimated that the maximum per sentence is 20 words. Of course, this is not to take it literally. But more concise and, therefore, more “digestible” sentences will help you create more readable content.
- Write as you speak: stay natural. You will also have every chance to place the relevant keywords in your texts naturally.
5. Keep An Eye On The User Experience
The sinews of war, user experience is at least as necessary as the rest. Of course, part of it concerns the design of your site and its performance (including loading speed, fonts, features, etc.). But it also affects the content itself.
Have you ever found an article that does not answer your original question? Who is so stuffed with keywords that they are indigestible? A text that gives you the feeling of knowing nothing more at the end of the reading? Here are some terrible user experiences.
SEO, friendly content should prompt you to ask yourself the following questions:
- What are the issues for my audience?
- How can I help him move forward?
- How does my content help me develop my marketing strategy?