Nowadays, you’ll find many e-commerce platforms available to business owners, established or startups. Shopify is one of the most popular e-commerce platforms among them. It has become the number one preferred e-commerce platform worldwide. With Shopify, it is easy to set up an online store, it offers flexibility, and it can grow with the business. That’s why numerous merchants around the world have chosen Shopify to host and run their online stores. So let’s uncover some vital advantages that make Shopify the preferred e-commerce platform.
1. Ready to Use Solution
Do not possess a background in web development or a team of web developers at your disposition? Don’t worry! Shopify is a superb alternative because it offers a ready to use solution right out-of-the-box.
Shopify offers you with more than 100 desktop and mobile-ready professional storefront themes from which you can select. These ready-to-use professional templates facilitate you to create a website that looks beautiful and help establish trust and credibility with your web store visitors, and at the same time, offers an exceptional user experience. You’ll find both free and paid themes in the collection. Besides, paid themes often come with diverse customisation options.
Select the theme you prefer and fill the sections with your content and products, and set up your web store. It’s that easy! You do not require special skills to do it. If you have some computer skills and working knowledge about Word, Excel and WordPress, you can easily read through the online instructions, set up your web store and make it live. As Shopify is a hosted platform, you don’t have to upload files on the server.
2. Multi-Channel Selling
With Shopify, selling through different channels and platforms has become easy – for instance, selling through Facebook with the help of Shopify Facebook App. Besides, it provides capabilities to sell on other platforms such as Twitter, Pinterest, Wanelo, Houze etc. Thus, selling across multi-channel assist online stores to expand their potential audience and increase sales figures.
3. Marketing & SEO Advantages
Shopify offers excellent SEO utility that includes the ability to edit meta tags, add required tags, and arrange products and descriptions in the content sections in an SEO-friendly way. Thus, Shopify provides the store owner with excellent tools to optimise the website’s content. However, some knowledge and understanding of SEO are needed to make the best use of the available tools.
4. An Extensive App Store
The Shopify system has an extensive app store with over 1399 free and paid apps developed to enhance website’s utility and facilitate ease-of-use. Tools created for providing stock alerts, reporting, shipping, customer service, social media and the capability to monitor how visitors interact with your website with the aid of heat-mapping so that you can find out ways to enhance the user experience.
This flexibility that Shopify offers is its main strength. Shopify provides a platform on which you can create an online store and manage payments, and at the same time, it facilitates you with a large number of tools to help make your business more profitable.
All the apps developed and integrated into Shopify, so they are easy to install and run smoothly out-of-the-box; besides, you do not have to get anxious about its compatibility problems. So you can right away choose the tools you need to make your online store function smoothly.
5. How Does Shopify Charge in Australia?
Regardless of where you live in the world, you will have to pay with US dollars only for your subscription. That’s because Shopify has a large American customer base.
Shopify offers you with three core plans for creating an online web store, and they are as follows:
- Basic Shopify – $29* monthly.
- Shopify – $79* monthly.
- Advanced Shopify – $299* monthly.
[*All amounts listed above in US$ and GST not included]
Note: You can also opt for yearly, two-yearly or three-yearly subscriptions for the above three plans. The longer the duration of the subscription, the more you can save.
Moreover, Shopify provides the following plans as well:
- Shopify Lite – This includes ‘buy buttons’ and the capability to sell through social media; however, it does not provide the ability to manage an online store.
- Shopify Plus – This is a premium product exclusively for enterprises and high-volume merchants.
The Bottom Line
Shopify is a fantastic platform for both established business and new startups. With the security, ease-of-use, support, return on investment, flexibility and tools to run the store smoothly, Shopify checks all the boxes to facilitate online store owners to run their business flawlessly.
If you want to set up and run your online store using Shopify but don’t want to do it yourself, then you can hire Shopify expert e-commerce developer to build and launch your online Shopify store. Besides, upon your request, the Shopify expert can impart you with the training that is essential to manage your online Shopify store smoothly.
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