How to boost the website’s visibility? The first answers with ten fundamentals of SEO.
SEO is a vast subject where myths and legends of the web reign, from which we must first of all detach ourselves. SEO is a discipline where good practices are required under penalty of being sanctioned by Google and disappearing from the rankings forever.
The successive evolutions of the algorithms of the search engines give the field of referencing a constant dynamic and it is advisable to remain on standby at the risk of being exceeded. The practice of SEO must accompany these developments without ever losing sight of the fundamentals, guarantees of long-term success.
SEO Tip 1: Know the SEO Context
How to get your website listed without knowledge of the SEO profession? The practice of SEO is essential to be visible and requires real skills, web agencies have also specialized in this activity.
Depending on your website and your projects, the targeted geographic area, it is important to know the market share of search tools, never forgetting that search engines and social networks remain the main sources of traffic.
Tip 2: Choose the right keywords to position yourself on the engines
Successful SEO is often the result of successful preparation work. The choice of the right keywords is decisive for SEO and the positioning of your website, it is on the choice of key words or expressions that your SEO strategy is based. Therefore you need to start with this important phase in your positioning process. Neglecting this step while wanting to save time is often synonymous with failure. How to choose the right keywords for the SEO of your website.
Tip 3: Create quality content with high added value
Successful SEO and positioning involves writing quality content that will be highlighted for Internet users. On the subject of content quality, search engines and social networks are unanimous: content is king.
The latest developments in algorithms amplify this movement towards highlighting unique and quality content. To write texts without interest and without useful information or worse, pumping on a competing site is counterproductive. To succeed in attracting both visitors to your website and search engines, you need to write useful texts, offer additional content and add some links to related topics. For your SEO, a blog can be very powerful.
Tip 4: Optimize the indexing of your website pages
To be well positioned in the results pages of Google and others, it is important to pay close attention to the indexing of your pages. Before reaching a good position on Google, it is still necessary to be indexed by the robots which “crawl” the Web. This is when the SEO optimization of your website comes in. The goal is simple: index the maximum number of web pages in search engines using all SEO optimization techniques for search engines.
Tip 5: Take advantage of the positioning optimization criteria
All search engines exploit the possibilities of the semantics of certain HTML tags to promote keywords. It is essential to have a good knowledge of the value optimization areas such as for example the “title” and “strong” tags. They value the key words and phrases that you want to put forward in the SERPs.
More than 200 criteria (page loading time, semantic markup, internet links, breadcrumbs, etc.) can promote the positioning of your pages, they should be strictly respected to gain valuable places in the ranking of results.
Tip 6: Promote mobility and sociability
The social web and mobile web are gaining momentum. Starting today, you should prepare for new practices and use these communication channels. The notoriety and visibility of your website requires a good integration of content and the promotion of their authors on social and mobile platforms.
These tools are already widely used and we must make a place for them now to be present and visible to as many Internet users as possible. Your site must be accessible on all devices (mobile friendly) and its content must be easily shared.
Tip 7: Take advantage of Web 3.0 and its innovations
We are currently in a phase of transformation towards the Semantic Web, the results offered by search engines will always be more relevant and the meaning of the keywords typed will be more important.
Innovations such as the Knowledge Graph strengthen the power of search engines and impose a permanent watch from the moment we enter a SEO strategy.
Tip 8: Improve the net linking and notoriety of your web pages
Successful SEO also depends on a multitude of external criteria unrelated to the source code of your website. We find for example:
- The history of your website,
- The age of the domain name,
- The behavior of visitors to your internet,
These and other external criteria have an impact on your final positioning and among them, the historical criterion of net linking remains of great importance in the eyes of search engines.
Obtaining good inbound links to the right pages remains an avenue to explore to improve your SEO. Be careful, however, the Google Penguin algorithm has turned things upside down and vigilance is required in establishing link exchanges and in choosing backlinks.
Tip 9: Opt for paid search if necessary
Optimizations in terms of natural referencing are not always easy to implement, they regularly impose a necessary step by the partial or total overhaul of your website, and this is often the case for a showcase site whose function was only to present your business.
In this specific case or in the context of promotions or news, it may be relevant to opt for a double referencing strategy to obtain maximum visibility.
Natural referencing and positioning allow you to capitalize your audience over the long term, on the other hand, the purchase of commercial links such as adwords allow you to promote pages of your site immediately in exchange for remuneration. A paid campaign represents a complementary source of traffic, oriented and according to your needs.
Tip 10: Avoid all SEO pitfalls
The interest of reading all the rules and especially the last one is as follows: all your efforts to respect the first 9 will be reduced to nothing if you:
- Use tons of scripts that can block bots or limit access to certain web pages,
- Do not respect certain rules recommended by Google at the risk of being considered a fraudster, the penalties are numerous and lasting.
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