Social media has proven to be beneficial for business. They started as an experiment, but they have consolidated and are now part of millions of people’s daily lives over the years. They share a lot of information, and this is what companies use to reach their target audience.
Maybe you had not thought about it, but social networks are part of your customers’ habits. Therefore, it may be a good idea to reach them through these channels to offer your products or services. If you do not know where to start, if you do not have time to publish content, or the campaigns you have done have not worked well, Social media marketing services can help you with your social network profiles.
Here are 10 reasons your company should be on social networks and how it can improve your business.
1. Faster and easier communication
The ability to contact customer service directly is an important plus. The customer benefits from more direct communication. You simply have to access the company profile and start a conversation. It can be through a private message, comments, or chat.
It is undoubtedly more convenient and faster than a call to a call center where they can have you on hold. Providing good customer service enhances word of mouth.
We offer customer service on social networks seven days a week. In this way, our clients manage to transmit a very positive image on social networks.
2. Dissemination of important news and messages
Social networks allow fast two-way communication, that is, it is not only easier for the user, but also the company benefits because they can arrive faster to communicate important news and messages.
Each social network has its strengths, for example, LinkedIn has a more professional and business approach. It is perfect for press releases, images, or videos that show the news that may interest potential shareholders, followers, and customers.
If the content is emotional, it is more likely to go viral on Facebook or Instagram networks. However, after Facebook’s changes when choosing what content is displayed on the wall, the vast majority of content published by companies only reaches a small part of their followers.
On Facebook, unless a post has a good interaction from the beginning, its reach will be limited. In fact, many companies systematically promote all their publications to reach the majority of their followers or similar audiences to achieve their objectives.
3. Expand the network of contacts and collaborations
A very positive aspect of social networks is that they allow you to bridge great distances in contact networks. We can go directly to a politician, a journalist, a famous athlete or actor. We can also connect directly with other people, who without being so famous, can help us boost our brand through some collaboration, we are talking about influencers.
These possibilities can be very beneficial to build a brand image that generates trust and loyalty. It can be very useful, for example, to achieve mentions, positive evaluations, links, etc.
Being on social networks also allows you to be aware of the news in your sector of activity. There is always a bigger fish or a more innovative company. Knowing what your competition is doing is also important to avoid becoming obsolete.
4. Increase visibility in search engines
The large Internet search engines such as Google or Bing use increasingly complex algorithms. One of the parameters that they undoubtedly take into account is whether the content is popular on social networks. If the public likes it on social networks, it is more likely to rise in search results.
Being successful in social networks positively influences your SEO positioning.
Currently, these signals do not have as much weight as the links to a position in searches. However, if your content is successful on social networks and is shared, it will likely generate new links. On many occasions from websites that were not even on your radar to create links.
5. Increase traffic to your website
If you manage to be successful in social networks and rise in search positions, it will increase your website’s traffic. In addition, social networks allow you to reach the public that interests you. You can filter audiences based on their location, demographics, and interests.
To give a couple of examples: If you have a cocktail bar, you can make your offers reach people under 35 who live less than 20 km from your place. If you take Japanese or Thai cooking courses, you can focus on people interested in culinary arts or in this type of food, which also reside near your school.
6. Customer feedback
In social networks, in addition to sharing photos, memes, and news, users also share opinions. If your business is on social networks, it will be easier for you to collect ratings from your customers. If these contents are positive, it is highly recommended to use them on your website to reinforce the company’s image.
We can also better control negative reviews that could affect the reputation of the business. Some companies ignore comments on social networks and the Internet in general. Today this is a serious mistake, the vast majority of people use the Internet before making a decision about where to buy, where to eat, where to stay, etc.
Even if you sell good products and try to give the best service, there will always be dissatisfied customers. One of the services where they usually pour their anger is social networks. Being present allows you to manage the problem, give an answer, and an apology if necessary.
7. Content generated by your users
Many businesses have the ability to involve their customers in their online marketing. For example, clothing stores, accessories, or establishments such as bars and restaurants can encourage their customers to create content. The leitmotif can be a contest that encourages sharing photos or videos on social networks with your products.
Sometimes we are lucky that an Instagram YouTuber or micro-influencer is a client and selflessly decides to tell about their positive experience using the company’s products or services. If this is not the case, we can apply point 3 and contact someone for some collaboration.
8. Impress potential customers
All this communication, networking, and positive feedback can be perfect for impressing potential clients. People who search the Internet for the products and services you offer.
It is important to maintain a good reputation and also to respond quickly and satisfactorily to questions. If it is achieved, it will be beneficial since you will impress and get them to choose you.
9. More dynamic digital marketing
Social media is the perfect setting to experiment with digital marketing. It can work perfectly with small investments and rapid tests that reach thousands of people in a few days. This allows you to test different ideas and types of content and then assess the audience’s level of interest.
Instead of doing six-month campaigns worth several thousand euros, you can create campaigns that we adjust over time. It is about applying an agile methodology to profile the audience through iterative processes, improving the ads, and the campaigns’ results.
Social media can be of great help when hiring staff. Both to spread job offers and to find talent or steal them from the competition.
As a social network, LinkedIn stands out above the rest in this regard. All headhunters and human resources departments move on this social network, and job seekers know it. If you plan to grow and hire staff, it may be a good idea to maintain a good presence in this type of social network.