Would you like to have a store open 24/7, accessible from all over the world, and that would make you meet as many customers as possible?
This is exactly the role that your business website should play. Of course, certain imperatives will have to be respected for it to give the best of your marketing potential. Every enterprise should have a good website today. To convince you, here are 8 reasons to equip yourself with this formidable marketing weapon.
If you already have a site, the success-marketing team can evaluate its performance. What is his Web location at the moment? How confident is Google in him? Etc. Via our diagnostic, you will get a lot of super useful data to boost your web strategy.
1- For your business site, turn to your potential customers
When designing your website, you have to put yourself in the shoes of your potential customers. You want to notify them about your business. They will not necessarily discover you during office hours. They may very well want to know more about your offer during their insomnia.
By having a website, you feed the curiosity of your customers and facilitate their approach to making contact. They should be able to discover your business through your site, when they want it and where they want it.
Through an online catalog, photos of your latest products, or a comparison table, your customers can easily get information on your corporate website. In our “connected” world, many purchasing decisions are made behind the screen.
Before even entering the store, they are already predisposed to make their purchase. The final decision will be supported by your online presence.
3- Web credibility factor
Just having a website gave you credibility a few years ago. This is less true today because everyone can have one for a very reasonable cost.
However, for many customers, having a well-maintained site remains a factor of credibility. If you offer a technical product, for example, your site will serve as explanatory support. If you want to spread news or announce an important fact, your website will also play an important role in facilitating your communication. Your customers and prospects will see that your business is “moving,” that you are moving forward, and they will be attracted.
4- A well-designed site is a real business provider
Today there are many e-commerce systems to sell your products directly online.
I recently created a website selling headlines online. These large bracelets are created by an entrepreneur who starts her activity. The goal is to gain more credibility and, ultimately, that one buys directly online.
E-commerce has its challenges, like inventory management or transportation. But given the latest developments in this market, I am quite confident that many e-commerce sites can grow from the moment they appear clearly in a unique way.
Having an e-commerce site is essential for your business if your customers are likely to buy online. Once again, having your store open 24/7 will bring you more than a significant source of income.
5- Favorite loyalty tool
Depending on your sector, the frequency of purchase varies. In the sale of clothing, purchases are frequent. In household appliances, you only go to the store every x years.
In the latter case, the customer imperatively wants to know even more about you and your products. Imagine a customer who bought 5 years ago from you, do you think he would like new information? If he can get everything on your website, he will be delighted. That will make commanding even easier. You will be able to retain your customers much more quickly. The web is an essential source of information for all new customers but also for those who already trust you.
6- Testimonies and interviews
Have you ever thought about posting your customers’ testimonials on your site? This is not what will attract your audience via Google. But it is very often one of the most visited pages on a site.
This will bring your site to life. Above all, it will humanize your business. Through feedback from your customers, your prospects will be able to recognize and identify themselves. A link will then be created with you.
7- With your online SEO, you can beat your competitors
I haven’t talked about the competition so far. But your website can also help you overtake all of your competitors. A good SEO strategy will allow you to stay ahead of your competitors and thus attract as many customers as possible to your business.
A proper referencing has a specific cost, but without this, your site will remain unknown and will bring you nothing. A well-optimized SEO will bring you an excellent ROI.
Example: a customer active in the ironwork industry wants to let people know that they are making railings and other stainless steel railings. The improvement of its SEO brings it more credibility and direct customers.
8- 24/7 contact
If the first 7 arguments have not yet convinced you of the interest of having an (excellent) website, this last point alone will. For your customers in the 21st century, everything must be as accessible as possible. The simpler it is, the faster they will make their first purchase and then place an order again.
A well-designed site is a dynamic showcase that attracts and seduces customers 24 hours a day, 365 days a year. All automatically!
Given the research that people do today on the internet to obtain information before any purchase, having a high-performance site is a real guarantee of success for your business. There is no doubt.
The success-marketing team specializes in attracting customers via the internet. So I can put all my skills and those of my collaborators at the service of your project and make your website your “best marketing weapon.”