In order to stand out from its rivals, it may be wise for a writer to have a portfolio highlighting the quality of his pen through the main projects in which he has participated.
Obviously, the best place to display this portfolio is the web and, more specifically, on your website. Therefore, without delay, let’s see what the different stages of creating a successful portfolio are.
1. The choice and registration of a domain name
It is the first step in any web project. Also, the creation of a writer’s portfolio is no exception.
If you have created a business for your writing activity, it is relevant that your domain name corresponds to the name of your business. Otherwise, know that it is recommended to opt for a short domain name, evocative, and easy to remember.
Once you have determined it, go to a registrar to reserve your domain name. Make sure it is available and choose its extension by favoring the .com.
2. Choosing a web hosting
In order to be able to present your portfolio on the Internet, it is essential to subscribe to web hosting. Most often, this subscription is done at the same time as the acquisition of the domain name, the providers of hosting solutions being the same actors as the registrars.
Preferably, choose a host with a storefront and offering the installation of the WordPress CMS in one click. OVH is a benchmark in this market.
3. Installing WordPress and choosing a theme
If you followed our advice so far, installing WordPress , an extremely practical CMS to easily create a professional website, will not cause you any concern and will be completed in a few minutes since you will just have to follow the instructions displayed on your screen.
WordPress installed, it will be time to choose the theme of your site. If there are themes available for free, choose a paid theme since it will generally return a more professional image, and above all, will offer you more features for your portfolio and for your website.
4. The design of your website
Before looking more specifically at your copywriter portfolio, let’s quickly see which pages are essential on your website:
- A home page that immediately identifies you as a writer and includes a clear menu for navigating your site
- An “About” page to present your know-how, your expertise and your “values”
- A “Contacts” page where potential customers can find contact details to reach you
- A “Prices” page presenting your commercial offer
- A “blog” page
- A portfolio page
Obviously, the contents of the pages of your website should not be overlooked.
5. The creation of the portfolio
In order for the portfolio to inspire clients to entrust you with writing assignments, you will have to give time to its creation.
First, you will have to take the time to select the best articles that you have written, that is to say, those that best demonstrate your talents and skills.
Obviously, if you want your portfolio to highlight a particular theme on which you love to write, you can. Then make it clear that you have real expertise in this area even if you are a generalist writer.
Then, the selection is made. It’s time to highlight your best articles by illustrating them with pretty cover photos. These are the first contact of the internet user with your editorial staff.
Be sure to choose photos that you own the rights to, or use royalty-free images that you can find on the web.
Finally, because your potential customers will not go on the Internet to simply buy the dream, do not forget to give them the opportunity to read the content you create. It is best to link them to the photos mentioned above. So when the client clicks on the photos in your portfolio, he will be able to read your texts. It’s up to you to see whether your links will point to your customers’ web pages or to a PDF or Word file, which will always have the merit of remaining accessible.
Under your portfolio, you can, of course, invite your readers to get a better idea of your talents by consulting the articles of your blog, it is still necessary that it is kept up to date.