10 Ways Social Media Technologies are Adding Value and Productivity

Social media technologies have touched humanity in a very primal manner. you simply would like consider the adoption rates of Facebook and Twitter to appreciate that the online is indeed connecting human consciousness.

At virtually no value we are able to connect with compatible tribes globally at scale and speed. we are able to share concepts and information in words, pictures and with the virtual face to face technologies of on-line video that transcends time and place.
Knowledge transfer is nearly instantaneous. it’s reworking humanity deeply at the private and business levels.

Social technologies are unlocking concepts from isolation and permitting them to be liberal to roam and add price to our lives.
This method is additionally being accelerated and amplified by the wide adoption of the good phone.

The potential price of this transformation has been estimated by a study from McKinsey international Institute as having a worth of up to $1.3 trillion across simply the four industries that they studied.

  1. Consumer packaged merchandise
  2. Consumer money services
  3. Professional services
  4. Advanced producing

This is simply a sample of the potential that awaits globally across several additional industries that might have the benefit of the economical use of social technologies.

Potential is essentially Untapped

The potential for the enterprise continues to be largely untapped despite the widespread adoption by shoppers as evidenced by the subsequent facts and figures.

  • There are one.5 billion social network users
  • 80% of on-line users interact with social networks often
  • 70% of corporations are using social technologies

Social networks will add price to virtually any business however corporations can|which will|that may} profit most from social technologies will have these characteristics.

  • High proportion of data staff
  • Business success relies on whole recognition and client perception
  • Need to build credibility and trust to sell their merchandise and services
  • Digital distribution of merchandise and services
  • Experiential or inspirational merchandise and services

The report estimates that client merchandise corporations might increase their margins by up to hr using social technologies through merchandise that higher meet customers desires and improve the productivity of data staff.

Ten ways that Social Technologies Add Value

Across each trade there lies huge potential to feature additional price through implementing social technologies from higher client insights, improved selling to social commerce.

Here are 10 ways that social technologies are adding price that are revealed by the study from McKinsey.

1. Co-Create merchandise
Companies using social platforms will crowd supply concepts from their client community. this might embrace product concepts, analysis of the concepts by the gang and also the continuing modification and evolution of the merchandise and services to provide a far better product that better meets desires. It might embrace shoppers submitting styles.

2. Demand Forecasting
Through multiplying the the potential sources of knowledge regarding demand, corporations will acquire additional correct and granular information. this might cause higher inventory management and higher placement of stock where native demand is higher. the excitement from social networks will facilitate pinpoint where the primary responders are and permit employees to redirect extra stock to the very best buzz spots.

3. Distributing Business Processes
Companies like TomTom and Google Maps are using inout from users to find and qualify mapping errors and also the latest updates to road networks. TomTom is even currently adding crowdsourced real time traffic flow to its service that gives the most recent information on traffic jams and accidents provided by users from their cars.

4. Market analysis
Market analysis will be pricey and take months however currently you’ll gather on-line chatter regarding your competitors in real time. There are currently tools which will live sentiment because it happens that enables corporations to check if the most recent feedback a few product is positive or negative. whole health will be currently checked by the “Chatter” tone on-line.

5. selling Communications
Marketing interaction was restricted within the past to snail mail and was pricey and slow. currently we’ve communication that’s effectively near zero value and provides feedback in minutes. you’ll see what sorts of selling communications are partaking and what aren’t. on-line client communities are being created by the savvy enterprise with Adobe’s forums having a meg members.

6. Lead Generation
Sales opportunities needed telemarketing and expensive advertising to form the phone ring. B2B corporations are currently discovering the facility of social networks to draw in customers and drive inbound inquiries. Displaying a corporations experience via blogs and on-line whitepapers and ebooks are reworking how skilled services corporations market their business. Software corporations like Hubspot have created on-line tools that permit corporations to become way more economical with their selling.

7. Social Commerce
All people hear the recommendations of friends and family and social commerce permits corporations to form it straightforward for his or her shoppers to share what they need bought or “like”. This amplifies the selling message and additionally improves conversion for on-line stores.

8. client Care
Companies like SouthWest Airlines use channels like Twitter to reply to potential PR problems that are quickly subtle before they turn out to be public relations disasters. Agencies and bigger brands are monitoring social media channels with community managers who monitor social networks like Facebook to show client care issues into opportunities to impress customers with the speed of the response.

9. Collaboration
Social technologies are improving organisational performance by creating collaboration and co-creation economical each internally and with external suppliers and partners. This reduces time spent in face to face meeting and making certain that best observe is followed and shared. corporations like 37Signals uses social technologies to run a multimillion greenback company that operates with solely sixteen workers and is unfold across half-dozen countries.

10. Matching skills to Roles
Social platforms like LinkedIn give insights into people’s skills, passions and interests that give a additional complete image of a candidate than a 1 dimensional resume can ever achieve.

What regarding You

What ways that has social media unlocked your personal or business potential. that of the 10 ways that made public on top of excites you most as a business owner.

Which of those would you prefer to implement on that may take your business to subsequent level.

Look forward to hearing your stories.


Facebook Will Disappear by 2020, Says Fund Manager

Facebook‘s sliding stock worth has a minimum of one hedge fund manager predicting a dismal decade ahead for the social network.
“In 5 to eight years they’re planning to disappear within the means that Yahoo has disappeared,” Ironfire Capital founder Eric Jackson told the CNBC show Squawk on the road on Monday.

“Yahoo remains creating cash, it’s still profitable, still has thirteen,000 workers operating for it, however it’s 100% of the worth that it absolutely was at the peak of 2000,” Jackson added. “For all intents and functions, it’s disappeared.”

So how specifically will Jackson see Facebook’s power eroding by decade’s end? He says it’ll be the continued emergence of the mobile internet — and Facebook’s struggle to adapt to that paradigm shift.

“The world is moving faster, it’s obtaining additional competitive, not less,” he said. “I suppose people who are dominant in their previous generation are extremely planning to have a tough time getting into this newer generation.

“Facebook can purchase a bunch of mobile firms, however they’re still an enormous, fat web site and that’s totally different from a mobile app.”

Facebook bought the wildly in style mobile photo-sharing app Instagram — that some saw as a possible rival — for $1 billion in April. Still, the corporate has acknowledged mobile as a possible stumbling block for sustained growth.

In its needed initial pre-IPO disclosure of thirty five “risk factors” released in February, the corporate admitted that as mobile use of Facebook and therefore the internet normally continues to expand, its ad-free mobile platform can become additional problematic. In an amended filing in might, the corporate underscored that challenge once more.

Facebook stock officially went on sale on might eighteen at $38 per share. It closed Monday at $26.90.

Jackson sees Facebook as a member of the second of 3 generations of contemporary net firms. the primary generation, highlighted by businesses like Google and Yahoo, served as portals that organized and aggregated the web’s wealth of knowledge. The second generation, most notably Facebook, capitalized on an rising social internet.

The third generation is created of firms whose sole goal is leveraging and monetizing mobile users.

“When you look over these 3 generations, regardless of how successful you’re in one generation, you don’t appear to be ready to translate that into success within the second generation, regardless of what quantity cash you’ve got within the bank, regardless of what percentage good PhDs you’ve got operating for you,” Jackson says.

“Look at how Google has struggled getting into social, and that i suppose Facebook goes to own an equivalent quite challenges getting into mobile.”

What does one suppose Facebook’s standing are going to be in 5 years? Share your predictions within the comments.


4 Startups Revolutionizing Social Commerce

Michoel is Director of Platform and Product Strategy at Big Fuel, a social media agency. He is also an adviser at Social iQ Networks and VideoGenie and a frequent speaker at social media technology conferences and events. You can follow him @Twabbi.

In 2010 Mark Zuckerberg said, “If I had to guess, social commerce is next to blow up.” He was right. Social media has changed the way we shop online, and the statistics confirm it. About 81% of consumers receive advice from friends and family relating to a product purchase through a social networking site. And the majority — about 74 % — of consumers rely on social networks to guide their purchases.

But the shift from e-commerce to s-commerce has only just begun. Revenues for the social commerce market are expected to reach $30 billion by 2015. This is due to multiple factors, including consumers spending more time on social networks, brands targeting consumers in the news feed (as opposed to fan pages) and advances in technology, such as mobile geo-location shopping apps and enterprise marketing tools.

But who’s vying for this space and what are they doing right? Here are four startups that are making e-commerce social in revolutionary ways.

1. Extole

Big Idea: Extole leverages the power of advocates at multiple touch points to enhance social commerce.

How it Works: Extole is turning one directional marketing on its head. Headquartered in San Francisco, the company is a consumer-to-consumer marketing platform that taps into the power of customer advocates to foster trusted word-of-mouth stories about a brand.

Advocates are targeted at key touch points such as Facebook fan pages, confirmation pages, account pages and dedicated emails. Then, the advocates are invited to participate in a branded experience and are rewarded for social sharing. That, in turn, drives awareness and sales. Below is an example where Folica.com invites consumers to participate in a campaign.



2. 8thBridge

Big Idea:8thBridge makes it possible to shop items found in stream on a site like Facebook.

How it Works: 8thBridge, head-quartered in Minneapolis, makes it possible for customers to shop where they socialize. Social Expressions, one of the company’s social apps, turns shoppers into advocates by making it easy for them to more specifically express how they feel about products and offers. For example, instead of ‘liking’ a product, consumers can now ‘want’, ‘love’ or ‘own’ the item of interest.

When people share a brand’s products with their friends, Graphite converts them into “Shoppable Stories.” The product appears in a friend’s ticker and timeline like a video does, with a thumbnail image and a play button.

According to 8thBridge, Facebook users are 18 times more likely to engage a “Shoppable Story” than a link because links mean leaving Facebook (and who wants to do that?).

3. Chirpify

Big Idea: Chirpify taps into Twitter to stream social commerce — without devices or cards.

How it Works: While 8thBridge enhances s-commerce in Facebook, Chirpify takes e-commerce directly to the Twitter stream.

Chirpify turns tweets into transactions, enabling consumers and businesses to buy, sell and donate on Twitter. For brands the process is simple. First, create and tweet your offer with a product image. Second, shoppers reply with the word ‘buy.’ Third, once the customer registers with Chirpify, the transaction is automatically processed and the order is fulfilled. Customers can connect their PayPal account so the money is automatically deducted as they shop.

Below is an example of an organization using Chirpify to enable donations directly within their Twitter stream.



4. LocalResponse

Big Idea: LocalResponse mines consumers’ intent-based social broadcasting (such as check-ins) and in response provides real-time offers on mobile devices.

How it Works: LocalResponse, headquartered in New York City, is a social advertising platform that aggregates public posts and ‘check-ins’ across multiple platforms to help brands and businesses identify intent and respond to it. Brands and agencies use LocalResponse to leverage real-time inventory for mobile activation.

The platform embodies social, local, and mobile. Social by checking-in and broadcasting one’s location, local by helping a national brand marketer reach someone on a local level, and mobile by converting people on their mobile device.

What makes LocalResponse unique is their declarative data set. Targeting data, such as, behavioral, demographic or contextual is usually approximated. LocalResponse’s platform is able to identify where someone is, when they are there, and what they are saying about it. Marketers act on the consumer’s real-time intent by converting people with exclusive offers or coupons via mobile at point-of-sale. Here’s a diagram that outlines this process.



These four startups are just the tip of the iceberg. As e-commerce becomes increasingly social, we will see dramatic changes in the way we think about our online shopping. Imagine this scenario: The cookie dough ice cream is running low. A microchip embedded in your freezer and connected to your Facebook account alerts you via Siri: “Your Haagen-Dazs chocolate chip cookie dough is running low—your friend Seth is a fan of Ben and Jerry’s on Facebook and praised Chunky Monkey in a Tweet. Shall I order you a pint?”


How Change.org Is Revolutionizing Internet Activism

Name: modification.org

Big Idea: modification.org could be a digital petition web site that allows anyone with a cause to start out up and run their own digital petition campaign.

Why It’s Working: The impact of modification.org petitions has been proven everywhere the globe, in everything from a campaign against SOPA to the Trayvon Martin movement, and therefore the web site is proving that a digital campaign will be powerful.

It will be arduous to form a voice loud enough to be heard, but Change.org’s mission is to amplify activism with the ability of the net. Since its launch in 2007, the certified B-Corp has given users the tools to require their causes on-line and spark national movements. Ben Wikler, govt vp at modification.org, says the ability of the platform is that it allows a campaign to scale terribly quickly, reaching thousands of individuals during a matter of hours.

“Online petitions will grow incredibly quick, incredibly quickly,” Wikler says. “You will begin a petition on modification.org in concerning thirty seconds, you’ll push it out on Facebook, and it doubtless will go viral.”

It’s been a banner year for modification.org, as its name has been tied to a number of the largest protests currently. the corporate hosted petitions against SOPA still because the major campaign to vary the R-rating of controversial documentary Bully. however Wikler says that no campaign has had additional of a control than the one on behalf of Trayvon Martin. per week when the 17-year-old was shot and killed during a Florida suburb, his oldsters took to vary.org to bring the person who shot him, self-appointed neighborhood watch captain George Zimmerman, to trial. Wikler says it absolutely was the fastest petition in history, gathering one hundred,000 signatures within the initial seventy two hours and sparking a national conversation concerning racial profiling. WIkler says that celebrities and even President Obama began to market the cause, resulting in the arrest and trial of Zimmerman for the teen’s death.

“It modified the national conversation concerning violence and race, and ot provoked plenty of powerful discussions,” Wikler adds.

But the corporate isn’t solely centered on petitions. This July, Change.org can host its second-annual Hack for modification, a 24-hour hackathon dedicated to apps that improves the lives of people and therefore the community. The winner of last year’s hackathon was smart Neighbor, a text-based service that allows users to raise their neighbors for facilitate with little tasks. Wikler says that Hack for modification is another vital side of modification.org’s overall goals.

“There’s a thrill to engaged on issues that truly modification people’s lives,” Wikler explains. “We wish to allow additional folks a style for that and hopefully, with modification.org’s mission generally, catalyze a cultural shift where folks see issues within the world and apprehend they’ll create a distinction on them, and devote a part of their lives to doing that.”

Wikler says that the platform currently has over thirteen million registered users signing petitions and collaborating in activism. the location conjointly saw an enormous boost from the Trayvon movement, growing 2.5 million in one month. The steady numbers are stunning.

“It’s growing by over 1,000,000 and a [*fr1] a month,” Wikler says. “The curve is up and to the correct.”

A long-time activist, Wikler says that now could be the prime time for on-line petitioning. He adds that when campaigns on modification.org devote target the correct folks and encourage the correct audience, a mega-movement will be quite potential. the fun of a decent campaign doesn’t hurt, either.

“The expertise of being concerned in smart strategy and then winning is what makes this exciting,” says Wikler.


Eleven Ways Facebook Page Timelines Change Your Content Strategy

The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things:

  1. Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. For example, custom tabs to encourage users to join and or share a fundraising campaign. Custom welcome tabs were also used as a way to convert Facebook fans.
  2. The News Feed – The the content strategy for the newsfeed focused on engaging Facebook fans in the hopes that greater awareness would be spread through virality. For example, you’d post a photo and a fan would like it, which automatically posts an update on their newsfeed for their friends to see.

The Newsfeed hasn’t changed, and so to some degree your content strategy is still about what’s happening “now”. But Facebook Pages now make it about the past present and future as well!

Here are a 11 things to consider in your new Facebook content strategy:

1. Your Second Website – The timeline allows visitors to your page to interact with a story that has a beginning, a middle, and it now. Facebook users can flip through the pages in your story in a variety of ways (as shown below).

flip through story Eleven Ways Facebook Page Timelines Change Your Content Strategy

Now don’t get me wrong – the NewsFeed is and will be where all the action is. But Facebook users will soon start seeing your Facebook Page in the same way they see your website. They’ll visit to see what’s new, what’s important, and what their friends care about.

2. Tell A Story In Your Cover Image – Think of your cover image as taking the place of the default landing tab (more on that below). The purpose of your cover image is to create a powerful first impression that will convert.

Beth Kanter has put together an amazing collection of orgs that are using cover images effectively.

Rotate Your Cover Image: You can keep fans interested by frequently rotating your cover image, communicating freshness, spontaneity and dynamism around your brand.

livestrong Eleven Ways Facebook Page Timelines Change Your Content Strategy

3. Soft Sell – Facebook says that your cover image should not be used for calls to action like “Donate now” or “Sign our email list”. You also can’t include any contact information like URLs, or reference any features on your Facebook page such as the like button.

4. Simplify Your Profile Picture – The new profile picture (AKA avatar) is now 180 pixels square. This means that you can no longer include a call to action (as some organizations did previously).

mass challenge Eleven Ways Facebook Page Timelines Change Your Content Strategy

Because this image will be as small as 30 pixels square, it’s best to use only your logo. You don’t need to include the name of your organization in your main avatar because the name of your Facebook page travels with your avatar everywhere on Facebook.

5. Complete Your About Section – The about section has more prominence just below the cover image. This will include your address and contact information if you have a Facebook Place, or just a brief description if you have a Facebook Page (as shown below).

about section Eleven Ways Facebook Page Timelines Change Your Content Strategy

6. Create Milestones -Up until now, anything posted on the Facebook page was automatically tagged with the date it was posted. Milestones allow you to select any date in the past.

team rubicon Eleven Ways Facebook Page Timelines Change Your Content Strategy

Picture for Milestones can be up to 843 pixels by 403 pixels.

7. Direct Attention with Highlights and Pins – Up until now Facebook admins had little control over how posts were displayed on their Page. and visitors to that page would see updates in either reverse chronological order or in an order determined by Facebook’s Edgerank.

Pages now allow you to control feature specific posts on your page through Highlighting or Pinning. Highlighting turns any page story – which normally occupies a single column – into a full-width story (as shown below). This is perfect for large horizontal photos (dimensions for highlighted photos are 846px by 403px.

Pinning allows you to give any Page story more attention by moving any page story to the top of your Facebook Page. When you pin something on your page it remains at the top of your timeline for seven days, or until you unpin it, so it’s a good idea to think about what you want to feature at the top of your page each week (shown below).

pinning Eleven Ways Facebook Page Timelines Change Your Content Strategy

8. Focus on Photos – Again, Facebook Pages are now much more about your visual story told over time, rather than what’s happening now. As much as possible, it’s best to focus on telling that story through images photos and other visual content. Think Pinterest.

9. No Default Tabs – You’ve probably heard by now that Facebook pages will no longer have the ability to set a default tab for nonfans. Default tabs in the past were primarily used as a way to increase fan conversion rates on a page. Now you’ll have to do that with your cover image, highlights, and other ways to make that first impression.

10. No Hard Sell Messaging – Facebook Pages also have a messaging feature which allows visitors to send you a private message. It may be really tempting to sell them on why they should donate or volunteer, but it’s better to use these opportunities to nurture a relationship on their terms. Keep in mind, they are messaging you – not the other way around. Also, you are limited to two messages for every one they receive.

messaging Eleven Ways Facebook Page Timelines Change Your Content Strategy

11. Not About You – At first glance you might assume that the story you’re supposed to tell your organization’s story. But this is not an interesting story, nor is it the real story. The story you must tell has to be bigger than you. It has to be about the cause. It has to be about your community.


Everything Your Employees Need to Know About Social Media [INFOGRAPHIC]

Who wants a chic social media consultant once you will train your workers in Twitter, Facebook and LinkedIn best practices yourself?

This Mindflash infographic breaks down the categories of social media users you’ll notice in your company — the digital native, savvy technologist, reluctant user, digital newby and digital contrarian — and the way to approach coaching every of them.

This guide additionally highlights a crucial fact: seventy six of firms don’t have a clearly outlined social media policy. whether or not or not you have got a definite policy, certify you’re alert to the means everybody in your company represents your complete.

What does one assume its most vital for firms to show their workers concerning social media? Share your best practices within the comments.


Live Broadcast of the iPad 3 Event March 2012

Apple raised the curtains on its latest star products — a new iPad and a new Apple TV — in San Francisco on Wednesday morning after months of heavy speculation.

CEO Tim Cook and marketing chief Phil Schiller unveiled the products on stage at Yerba Buena Center for the Arts, where Mashable editors Lance Ulanoff and Chris Taylor are blogging and photographing everything they hear and see.

The new 9.7-inch iPad has 2048 x 1536-pixel retina display, 5-megapixel camera (with the same optics sensor from the iPhone 4S) and 1080p video recording. It is available March 16 in black and white, powered by A5X chip (with quad-core graphics) and supports 4G LTE networks. It’s 9.4 millimeters thick and 1.4 pounds.

Wi-Fi only iPads cost $499 for 16 GB, $599 32 GB and $699 for 64 GB, while 4G versions cost $629 for 16 GB, $729 32 GB and $829 for 64 GB. Pre-orders start today, and the devices will be in stores March 16 in these 10 countries: U.S., UK, Japan, Canada, Switzerland, Germany, France, Hong Kong, Singapore and Austria.

Apple is working on two LTE versions of the iPad with AT&T and Verizon in the U.S., as well as Rogers, Telus and Bell in Canada. Both LTE U.S. models will be 3G ready, too.

The new Apple TV supports full 1080p HD and will remain $99.

Cook opened the event with post-PC sales figures, saying 172 million iPods, iPhones and iPads were sold in Q4 of 2011. That accounts for 76% of revenues that quarter. Then, he announced iOS 5.1 is available today as well as Siri in Japan. Apple also sold 15.4 million iPads in Q4 in 2011. To put that into context, HP shipped 15.1 PCs in the same quarter.

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